The key to a successful book promotion is planning. In order to meet your target, you have to identify it and determine how you plan reach it. Authors and Publishers should first decide which readers their books will appeal to. While some books cross over different types of people, most don't.
For example, romance or a YA group might not appeal to war buff. Once you identify your target group, you have to decide which tools you are going to use to reach them. That's why you need to be familiar with the online book promotion tools that authorexpo.com has to offer. They are comprehensive and designed to help you maximize the return on your promotional campaign. Try them today and you won't regret it.
